This vast emerging target group is virtually unknown. Because social polling is strictly regulated, its tastes and habits, desires and dislikes remain almost a complete mystery.
This university study offers for the first time a solution to this problem. Read more about this comprehensive opinion research made in Mainland China or order the complete narrative as a book.
ABOUT THE AUTHOR
Dr. Mauri G. Gronroos is an associate professor of Knowledge Management. He was hired as a Foreign Specialist by the Chinese government during this research project.
Dr. Gronroos has written several books and has worked as a visiting researcher of the United Nations University.
The book is an irreplaceable treasury for every brand manager responsible for China and every decision maker who is interested in the inner world of the rising middle class of this economic giant.
